A strategic campaign using an innovative and interactive app designed to keep people protected from UV damage. Sun Friend includes a built-in timer that reminds users to reapply sunscreen every two hours when outdoors. The app also connects with the phone's weather feature to remind users to apply sunscreen even when it’s cloudy. Additionally, Sun Friend helps match users to the perfect sunscreen formula for individual needs, while also educating users on the basics of sunscreen and sun protection. Sun Friend provides its own brand of products, in–store signing and a unique, dimensional display.
AAF Silver Student ADDY Award 2018
The CSCA Creative Best 2018 Award of Excellence – Student Print (Packaging)
The CSCA Creative Best 2018 Award of Excellence – Student Digital
The CSCA Creative Best 2018 Award of Merit – Student Print (Campaign)