parlour. hair color & care

A concept of a new house brand for Target Brands, Inc. for a modernized hair color & hair care line. The idea was so focus on a gender-neutral and contemporary at-home hair dye product that doesn't feel "like the kind your grandmother uses" but still maintains the quality and trust. An over all friendly visual identity system speaks to diversity, inclusivity, and "coloring outside the typical box dye."

Brand "Hair Do"

An interesting aspect to this brand's visual identity is the ability to disassemble the logo into a horizontal configuration (shown below). The letter U then wears one of the unique hair textures as a "hair do" in order to emphasis that this brand is focused on "You", the customer. This speaks to diversity, personalization, and inclusivity.

–
Packaging

↑Back to Top