a campaign to bring DumDums from a "lost and forgotten" era, into the modern vernacular. DumDums brand prides itself on being "America's No. 1 Giveaway" candy. With that spirit in mind, Let's Get Sticky encourages young teenagers and adults to show their friends some love, but in a way they'd actually speak. This campaign reintroduces DumDums with a new, modern, and relevant attitude, presence, and voice.