pick & treat night
a playful seasonal campaign to encourage volunteers to experience their first food run to see how easy and fun it can be to integrate into their daily lives. by contextualizing the locations of featured food runs and incentivizing the event, people can realize how the routes of food runs intersect with the routes of their daily lives. the visuals utilize "classically bad" costumes, which unites us all under the tradition that it's not about the costume, it's about the fun.