diamond matches rebrand + reposition project. by creating a brand and position that didn’t take itself too seriously, I focused on creating specific use-case scenario personas in order to create an over-the-top narrative that they’re not just matches (but they’re still definitely just matches). the new brand utilizes a relatable and irreverent tone to honor the little celebratory moments that are sparked by matches. package design was utilized to further the narrative that they are more than just matches: matches for each specific use-case. the new diamond matches enters the modern vernacular with a bold and modern presence.