From the jump, I knew there was room for a wild card pitch of a scribbly, playful, and unexpected visual direction for a restaurant & bar named something as irreverent as The Blue Duck. To capture the sentiment of never losing sight of your inner child, I developed a narrative of "never seeing the blue duck," in which the brand mascot is always depicted running around in his Looney-Tunes-esque "disguise", leaving behind a trail of iconic footprints.
Inspired by the iconic scene from the 1995 film Billy Madison, The Blue Duck is a witty, self-aware, and playful take on the modern-Americana bar scene. The visual identity is inspired by Billy’s renowned kindergarten capstone: a scribbly and wonky illustration of a blue duck. Modern design sensibilities coupled with an off-beat, playful illustration style reminiscent of “crayons in art class” creates the perfect balance of sophistication and sass.
Branding, Print, Website, Packaging, Social Media, Custom Typeface,
Signage, Mural (Artwork), Merchandise
Signage, Mural (Artwork), Merchandise
Agency: Box 8 Creative
Client: The Blue Duck – New London, CT
Role: Lead Designer (Branding, Design, Strategy, Custom Typeface, Copywriting)
Collaborators: Zeb Mayer (Branding, Design, Illustration), Sally Scarpa (On-Site Photography)
Awards: CADC 46th Annual (Best of Show, Judges Choice, Gold)
